What are Syndication Tools?


If the first revolution in electronic publishing was making publishing platforms fully accessible, the next phase is the linking of these platforms together to produce new combinations and new types of content via turnkey syndication tools, such as IFTTT (If This, Then That). Especially beneficial for advertisers, today's syndication tools have gone social, allowing stakeholders to extend their campaigns to huge audiences across social media channels such as Facebook, Twitter, and LinkedIn. Modern syndication tools offer baked-in features that facilitate easy sharing of videos and posts by the viewer, as well as reporting data to indicate the reach and engagement level of the promoted content. With user friendly dissemination tools and services debuting on the market everyday, the power of individuals and organizations to spread messages, news, and advertisements to the public is easier, and more influential than ever.

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(1) How might this technology be relevant to the museums you know best?

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(2) What themes are missing from the above description that you think are important?

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(3) What do you see as the potential impact of this technology on education and interpretation in museums?

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(4) Do you have or know of a project working in this area?

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