What is Tacit Intelligence?


Tacit intelligence refers to the intelligence that results from the data generated by the activities of many people over time. New and vast information stores are being created in real-time by thousands of people in the course of their daily activities through the patterns of their choices and actions. The data in these information stores allow the discovery of entirely new knowledge by capturing trillions of key clicks and decisions as people use the network in the course of their everyday lives. Companies such as Google and Facebook leverage this tacit data to continuously refine their search and advertisement results, better tailoring the resources and promotions that appear to each user. For example, if a user has previously visited websites to research new cars to buy, it is very likely that ads for cars will appear in their web searches and other websites they are browsing. Discovering and harnessing the intelligence in such data ā€” revealed through analyses of patterns, correlations, and flows ā€” is enabling more accurate predictions about peopleā€™s preferences and behaviors, and helping users understand and map relationships, and gauge the relative significance of ideas and events. The implications for education include more personalized learning experiences and opportunity for students, based on their study habits and interests.

INSTRUCTIONS: Enter your responses to the questions below. This is most easily done by moving your cursor to the end of the last item and pressing RETURN to create a new bullet point. Please include URLs whenever you can (full URLs will automatically be turned into hyperlinks; please type them out rather than using the linking tools in the toolbar).

Please "sign" your contributions by marking with the code of 4 tildes (~) in a row so that we can follow up with you if we need additional information or leads to examples- this produces a signature when the page is updated, like this: - Larry Larry Feb 7, 2012

(1) How might this technology be relevant to the educational sector you know best?

  • It's difficult to imagine how a museum might gain access to the type of data in the quantity needed to make use of tacit intelligence systems of the type described above. Museums will continue to seek to gather information about flow through their buildings, how often visitors stay in front of particular displays and what exhibition 'clusters' are popular. They could potentially seek to make "Amazon" style recommendations (e.g. via wearables, responsive websites or apps on BYOD's) - if you like this we think you'll also be interested in this. In the online and app space, museums have the opportunity to gather analytics and data from a wider user base. I don't think that many museums have yet taken up the challenge of tacit intelligence gathering or the analytics that can flow from it [- ewallis ewallis Nov 1, 2014]
  • add your response here

(2) What themes are missing from the above description that you think are important?

  • In knowledge management parlance, tacit *knowledge* rather than intelligence is a feature. In that case, it means embodied learning, or learning that is difficult to convey through words (e.g. describe to someone how to get a beautiful note from the flute). Museums still have opportunities to further investigate how embodied knowledge might be presented in an educational context - a crossover here to augmented reality may be relevant. [- ewallis ewallis Nov 1, 2014]
  • add your response here

(3) What do you see as the potential impact of this technology on education and interpretation in museums?


  • add your response here

(4) Do you have or know of a project working in this area?

  • add your response here
  • add your response here

Please share information about related projects in our Horizon Project Sharing Form.